Trademark Lawyer in Florida

Image of a downtown in florida at sunset, where many local businesses need legal trademark services.

At Portalatin Business Law Firm, we help Florida entrepreneurs and business owners protect their assets through professional trademark services that make the process simple and secure.

If you are launching a new business or expanding a growing brand, trademark protection is what keeps your name truly yours. Our team will guide you through every step of the process, from trademark searches and filings to enforcement and renewals, so you can build your business without worrying about imitators.

Clients across Florida consistently describe our firm as knowledgeable, efficient, and genuinely invested in their success. A client recently shared:

“I had an incredible experience working with Portalatin Law and Lourdes Corzantes on securing my ‘Juan in a Million®’ trademark. From start to finish, they made the process smooth, professional, and stress-free. It’s rare to find a legal team that treats your brand like their own, and that’s exactly what they did.”

That level of care defines our approach. When you work with Portalatin Business Law Firm, you are building a foundation for long-term protection and growth, backed by a legal team that understands business, branding, and your goals.

What Can (and can’t) Be Trademarked An Essential Guide for Business Owners

What Is a Trademark and Why It Matters in Florida

A trademark is the legal identity of your brand. It is a word, phrase, symbol, or design that identifies and distinguishes the source of a company’s goods or services from those of others.

When properly registered, a trademark protects you from competitors who might try to profit from your reputation. It allows you to take legal action against infringers, secure your online presence, and even increase the value of your business.

Under federal law (Lanham Act), a registered trademark provides:

Exclusive nationwide rights to use your mark for specific goods or services.
The ability to stop others from using confusingly similar names or logos.
Public notice of your ownership and brand protection.
The foundation for international protection through the Madrid Protocol.

In Florida’s growing market, trademark protection is no longer a luxury. It is a necessity for every business that values its identity and wants to secure long-term success.

At Portalatin Business Law Firm, we make sure your brand is protected the right way. We handle every stage of the process, from clearance searches and application filing to defending against USPTO challenges and maintaining your registration.

Our Trademark Services in Florida

Trademark Clearance Searches
Trademark Application Preparation & Filing
Office Action Responses
Trademark Renewals & Maintenance
Federal and State Trademark Registration
Trademark Enforcement

Florida Trademark Law vs. Federal Trademark Registration

Business owners in Florida can protect their trademarks at two levels: state registration and federal registration. Both offer valuable benefits, but offer different levels of protection.

Florida Trademark Registration

Registering your mark with the Florida Department of State, Division of Corporations gives you protection within the state of Florida. It is ideal for businesses that operate only in Florida or that want a fast, affordable first step in brand protection. A state trademark helps you:

Establish ownership and priority rights in Florida.
Prevent others from using a confusingly similar mark in the state.
Gain an official record of your mark for business purposes.

Federal Trademark Registration

A federal trademark, registered through the U.S. Patent and Trademark Office (USPTO), provides nationwide protection under the Lanham Act. This level of registration is highly recommended for companies that sell online, ship products across state lines, or are about to expand beyond Florida. Federal registration allows you to:

Enforce your rights in all 50 states.
Use the ® symbol to show ownership.
Prevent imports of counterfeit goods through U.S. Customs.
Build brand credibility and asset value for future investment or sale.
Have a protected brand that can be licensed.

At Portalatin Business Law Firm, we help clients decide which option fits their business goals. Many of our clients begin with a Florida filing and later expand to federal registration as their business grows. Our team makes sure both processes are handled correctly, efficiently, and without costly mistakes.

How Long Does a Trademark Registration Last?

A federal trademark registration with the USPTO lasts 10 years from the date of registration, but it requires maintenance filings to stay active.

Between the fifth and sixth year, trademark owners must file a Declaration of Continued Use to prove the mark is still in use in commerce. After that, renewals are required every 10 years.

For Florida state trademarks, registered through the Florida Department of State, protection lasts five years and can be renewed for additional five-year periods as long as the mark remains in use within the state.

By keeping up with these federal and state renewal deadlines, Florida business owners can maintain continuous protection for their brand names, logos, and slogans, confirming exclusive rights and long-term brand security across the marketplace.

Protecting Your Brand in Florida’s Competitive Market

Florida has become one of the most vibrant business environments in the country. With thriving industries in technology, real estate, tourism, e-commerce, and design, competition for brand recognition is stronger than ever.

Every day, new businesses register names and logos that could overlap with yours, sometimes unintentionally, other times not.

According to the U.S. Patent and Trademark Office, there are now more than 3.3 million active trademarks in the federal register, and Florida consistently ranks among the top five states for new applications. That growth brings opportunity, but it also increases the risk of brand confusion and legal conflict.

Florida companies like Badia Spices in Doral have demonstrated how critical trademark protection is. The company’s long-standing brand was successfully defended in court, proving that a registered mark is one of the strongest assets a business can own.

At Portalatin Business Law Firm, we help clients secure that same level of protection. If you’re building a local brand in Miami or Orlando., we make sure your trademark gives you real leverage.

Why Clients Choose Portalatin Business Law Firm

Clients come to Portalatin Business Law Firm because we understand that trademarks are about identity, ownership, and peace of mind.

Proven Experience in Trademark Law. Our founding attorney has extensive experience representing Florida entrepreneurs, creatives, and international investors in brand protection matters. Her focus is on precision and practicality, helping clients protect their brands while building business value.
Flat-Fee Transparency. We believe in predictable costs. Every trademark service, from search to registration, is quoted upfront in writing. There are no hourly charges or hidden fees.
Multilingual, Culturally Aware Representation. We proudly serve Florida’s diverse business community in English, Spanish, and Portuguese, making top-tier trademark protection accessible to everyone.
Personal Attention and Communication. Clients work directly with our legal team, not a call center. We stay responsive, explain every step in plain language, and handle your brand with the same care you do.

Local Resources for Florida Businesses

At Portalatin Business Law Firm, we help Florida entrepreneurs handle both state and federal systems to protect their brands. These key resources support trademark registration, business formation, and ongoing compliance throughout the state.
- USPTO Patent & Trademark Resource Center (PTRC)
  Located in several Florida universities and libraries, these centers provide public access to trademark and patent databases. They’re a valuable starting point for preliminary searches and understanding USPTO procedures.
- Florida Department of State
  Commonly known as Sunbiz, this is Florida’s official registry for business entities. It’s where you can confirm business name availability, file corporate documents, and confirm your entity aligns with your trademark filing.
- Florida Chamber of Commerce
  The statewide Chamber connects businesses across Florida, offering networking opportunities, legal resources, and advocacy to support brand growth and protection in every major market, from Jacksonville to Tampa to Miami.
- Local Business Tax and Licensing Offices
  Each Florida city and county, including major hubs like Orlando, Tampa, and Tallahassee, has a Business Tax Receipt or licensing office. These agencies make sure your business operates legally within its local jurisdiction.

Protecting Your Brand in Florida’s Competitive Market

Florida has become one of the most vibrant business environments in the country. With thriving industries in technology, real estate, tourism, e-commerce, and design, competition for brand recognition is stronger than ever.

Every day, new businesses register names and logos that could overlap with yours, sometimes unintentionally, other times not.

According to the U.S. Patent and Trademark Office, there are now more than 3.3 million active trademarks in the federal register, and Florida consistently ranks among the top five states for new applications. That growth brings opportunity, but it also increases the risk of brand confusion and legal conflict.

Florida companies like Badia Spices in Doral have demonstrated how critical trademark protection is. The company’s long-standing brand was successfully defended in court, proving that a registered mark is one of the strongest assets a business can own.

At Portalatin Business Law Firm, we help clients secure that same level of protection. If you’re building a local brand in Miami or Orlando., we make sure your trademark gives you real leverage.

Our Trademark Process in Florida

At Portalatin Business Law Firm, we make trademark registration in Florida clear and focused to protect your brand and prevent USPTO delays.
1. Search and Review
  We begin with a comprehensive search across the USPTO and other databases to confirm your trademark is available and legally sound.
2. File with Confidence
  Once cleared, we prepare and file your USPTO application, selecting the correct classes and confirming all requirements are met for a smooth submission.
3. Monitor and Respond
  Our team tracks your application through each USPTO stage, responding promptly to examiner actions and keeping you updated throughout the process.
4. Register and Protect
  After approval and publication, your mark is officially registered. We guide you through maintenance and renewal to keep your rights active.
5. Ongoing Protection
We provide continued monitoring and renewal managementto make sure your trademark stays secure and enforceable across Florida and beyond.

Schedule a Consultation

Your brand deserves protection that matches your ambition. If you’re an entrepreneur, a growing company, or an international investor entering the Florida market, Portalatin Business Law Firm is ready to help you protect your identity and build your future.

Start protecting your brand today. Work with a Florida trademark team that values precision, transparency, and personal connection.

Portalatin Business Law Firm, your partner in turning your name into your legacy.