Trademark Lawyer in Orlando

A lakeside view of Downtown Orlando at night, where many businesses need to protect their trademarks. An image of business and trademark lawyer, Jessica C. Portalatin, can be seen in the corner.

At Portalatin Business Law Firm, our Orlando-based team helps entrepreneurs file, register, and enforce trademarks through the U.S. Patent and Trademark Office (USPTO) or the Florida Division of Corporations.

With a focus on proactive legal frameworks and real-world protection, we help business owners, from Downtown Orlando to Lake Nona and Winter Park, protect their brands and build a foundation for long-term growth.

What Can (and can’t) Be Trademarked An Essential Guide for Business Owners

What Is a Trademark and Why It Matters for Orlando Businesses

A trademark is how your customers recognize your business. It protects your name, logo, or slogan from being used by someone else. Without one, another company can legally register your brand and stop you from using it to grow into new markets.

In Orlando’s fast-growing market, trademarks are business essentials. According to the U.S. Patent and Trademark Office (USPTO), more than 36,000 Florida businesses applied for trademarks in 2024 to protect their brands from imitation and misuse.

Local companies like Darden Restaurants, Universal Orlando Resort, and Ripley’s Entertainment show how strong trademarks help build credibility and long-term value.

A registered trademark gives you exclusive rights to use your brand name nationwide. It also makes it easier to remove copycats online, defend your mark in court, and attract investors or partners who value brand stability.

At Portalatin Business Law Firm, we make this process simple for Orlando entrepreneurs. We guide you through trademark searches, filings, and protection strategies so your business name is secure before you grow.

Our Trademark Services in Orlando

Trademark Clearance Searches
Trademark Application & Filing
Office Action Responses
Trademark Renewals & Maintenance
Federal and State Trademark Registration
Trademark Enforcement
Trademark Glossary
Trademark Symbols

What Is the Difference Between Trademark and Copyright?

Trademarks and copyrights both protect intellectual property, but they serve distinct purposes for Orlando businesses and creators.

Trademarks protect names, logos, and slogans that identify a business or product. For example, a company in Downtown Orlando or Lake Nona might register its trademark through the U.S. Patent and Trademark Office (USPTO) to prevent others from using confusingly similar branding in the same industry.

Copyrights protect original creative works, like music, writing, photos, and digital content, from unauthorized use. Orlando’s creative community, from UCF students to artists in the Mills 50 and Ivanhoe Village districts, often rely on copyright protection through the U.S. Copyright Office.

In short, trademarks protect your brand, while copyrights protect your creations. Securing both helps Orlando entrepreneurs, artists, and businesses protect their identity and creative work across Central Florida.

Our Trademark Process in Orlando

At Portalatin Business Law Firm, we make trademark registration simple and strategic. Every step protects your brand and prevents rejection at the USPTO.

Search and Review
We start with a full trademark search across the USPTO and state databases, like Florida Division of Corporation’s database to confirm your mark is clear for use.
File with Confidence
Once confirmed, we prepare and submit your USPTO application, selecting the right classes and handling all filings for you.
Monitor and Respond
Our team tracks your application through every USPTO stage, responds to examiner inquiries, and keeps you informed of each update.
Register and Protect
After approval and publication, your mark becomes officially registered. We then help you maintain and renew your registration.
Stay Protected
We offer ongoing monitoring, renewal support, and Amazon Brand Registry setup for active protection of your trademark.

Why Choose Portalatin Business Law Firm

Choosing the right trademark lawyer can decide whether your brand stays protected or exposed. At Portalatin Business Law Firm, we focus on precision, accessibility, and long-term protection for Orlando business owners.

Trilingual Legal Support
We serve clients in English, Spanish, and Portuguese, helping international entrepreneurs and Florida-based companies handle U.S. trademark law without confusion or delay.

Aligned with Branding professionals
Our firm works closely with creative agencies and brand consultants to align legal protection with brand strategy. This makes sure that every logo, slogan, and name we register strengthens your business identity, not just your legal rights.

Local and Federal Experience
We handle filings directly through the USPTO and with the Florida Division of Corporations.

Proactive, Not Reactive
We build preventive legal frameworks that stop problems before they start. This approach reduces liability, protects revenue, and gives you complete control over your brand’s future.

Learn About Portalatin Business Law Firm in Orlando

Portalatin Business Law Firm was founded in 2017 with one goal, to protect and strengthen Florida businesses through proactive legal strategy. Based in Miami, we help entrepreneurs, startups, and established companies secure their trademarks, structure their entities, and prevent costly disputes before they start.

Our firm was built for business owners who want clarity, not confusion. Every client works directly with an attorney who understands both the legal and practical sides of building a brand. From preparing USPTO trademark filings to drafting contracts that prevent future issues, we provide hands-on support every step of the way.

For almost ten years, our firm has earned the trust of business owners across Central Florida through responsiveness, integrity, and clear results. If you’re launching a new venture or protecting an established brand, we provide the legal strategy to help your business grow securely.

Local Resources We Work With in Orlando

UCF Trademark Resource Center (TRC)
U.S. Patent and Trademark Office (USPTO)
City of Orlando Business Registration Office
University of Central Florida Business Incubator Program
Lake Nona Innovation District
Creative Village Orlando
Orange County Courthouse
Downtown Orlando Partnership

Protect Your Brand with Portalatin

Your brand is your most valuable asset. Protect it before someone else does.

Portalatin Business Law Firm helps Orlando entrepreneurs register, defend, and maintain their trademarks with accuracy and care. Our team works with startups, established companies, and international clients across Downtown Orlando, Winter Park, Lake Nona, and Orange County.

Request your meeting with our team online to start your trademark filing today.

Secure your name. Protect your business. Build your legacy with Portalatin Business Law Firm.