Restaurant Trademark Masterclass

Learn the Steps You Need to Take to Protect Your Restaurant’s Name and Logo from Copy Cats and Knockoffs that can Ruin Your Brand

  • Start Here!
  • Step 1 - What You Have to Have
  • Step 2 - Conduct a Thorough Trademark Search
  • Step 3 - Put It In Commercial Use
  • Step 4 - Fill and File Your Application
  • Step 5 - Wait...
  • Step 6 - Deal with Office Actions
  • Step 7 - Maintain Your Mark
  • Step 8 - Defend Your Mark
  • Step 9 - The Brand Bonus
  • Step 10 - The Shortcut

Meet Attorney Jessica Portalatin

Why is it so important to trademark your restaurant’s brand? Meet Attorney Jessica Portalatin.  She explains why, and what you can expect from this video masterclass.

Step 1 – What You Have to Have

Has someone already trademarked your restaurant’s name or logo? In this video Jessica explains how to find out if another company already has a trademark that would conflict with yours, and how it’s possible for you to get a trademark, even if another company already has the same name. She also breaks down the key legal standard the US Patent and Trademark Office uses when they’re deciding if a trademark should be allowed or not. She then dives deep into how to conduct a thorough trademark search to make sure you’re not going to run into conflicts, and the mistakes that many people make when doing a search that leaves them vulnerable.

Step 2 – Conduct a Thorough Trademark Search

Has someone already trademarked your restaurant’s name or logo?

In this video Jessica explains how to find out if another company already has a trademark that would conflict with yours, and how it’s possible for you to get a trademark, even if another company already has the same name.

She also breaks down the key legal standard the US Patent and Trademark Office uses when they’re deciding if a trademark should be allowed or not.

She then dives deep into how to conduct a thorough trademark search to make sure you’re not going to run into conflicts, and the mistakes that many people make when doing a search that leaves them vulnerable.

Step 3 – Put It In Commercial Use

There is one small technical detail that makes a BIG difference in whether a trademark application is even eligible to be approved – the mark has to be put in commercial use.

Jessica explains what that means and, how you can get some protection for your brand before your restaurant or new product launches.

Step 4 – Fill and File Your Application

You’ve done your due diligence and are ready to apply for you trademark… but how exactly do you do that?

In this video, Jessica explains the different parts of a federal trademark application, where to get it, and some of the key things to make sure you do correctly.

Step 5 – Wait…

So how long is this process going to take?

Jessica explains how long the process takes to get a trademark application approved, the stages in the process, and what you can do to help expedite the process.

Step 6 – Deal with Office Actions

Uh Oh! The Us Patent and Trademark Office has some “questions.”

Jessica explains “office actions” and two main types you could receive. One is not such a big deal, but the other could be an issue.

Jessica give some high-profile examples of the issues that can arise and how to deal them.

Step 7 – Maintain Your Mark

Congratulations! You’re trademark application has been approved!

Now what?

Your trademark is not permanent. There are some things that you have to do to maintain the protection your federal trademark application gives you.
Jesscia explains what those things are and how to make sure your trademark keeps working.

Step 8 – Defend Your Mark

Ugh. Just because you have a trademark, doesn’t mean someone won’t try to infringe on it.

What do you do?

Jessica not only explains how to deal with copy cats trying to knock off your brand, but also how to protect your brand from things that can happen in the marketplace that could ruin your trademark protection.

Step 9 – The Brand Bonus

Marketing your brand and protecting your brand with a federal trademark can sometimes be at odd.

Branding and marketing is vital for your restaurant, but Jessica goes over 3 mistakes restauranteurs make with marketing that actually puts their brand at risk.

Step 10 – The Shortcut

If all this seems like more time and effort than you have to spare at the moment, Jessica explains how to take the shortcut that can make the process a lot faster and far easier.