When you build a brand, you’re not just creating a logo or choosing an attractive name; you’re bringing to life a unique identity that represents your values, products, and services. However, without proper trademark protection, you may be leaving the door open to infringements that not only compromise your business but also the perception your...Read More

Starting and growing a business is a journey filled with ambition, hard work, and a vision for the future. But as any seasoned entrepreneur knows, it’s just as important to plan for the unexpected as it is to plan for success. That’s where a Buy/Sell Agreement comes into play. Whether you’re part of a small...Read More

Hola, queridos lectores, Nos encanta conectarnos con todos los emprendedores valientes que están listos para registrar su marca en el mercado estadounidense. Sabemos que el camino no es fácil, y por eso estamos aquí para acompañarte en cada paso de esta increíble aventura. En Portalatin Law Firm, entendemos de verdad los retos únicos que enfrentan...Read More

Trademarks are more than just symbols. They represent the identity, reputation, and value of a brand. Trademarks are everywhere. From the coffee you drink to the apps on your phone, each brand has a trademark. They are not just for big corporations; even small local businesses use trademarks to protect their brand identity. Trademark disputes...Read More

Hello dear readers, We’re excited to connect with all the bold entrepreneurs ready to make their mark in the U.S. market. We understand the unique challenges you face on this incredible journey, and we’re here to help you every step of the way. At Portalatin Law Firm, we truly empathize with the unique challenges that...Read More

7SPICES®, a Mediterranean restaurant in the heart of Miami Beach, opened its doors in 2018. The passion of a young married couple, whose dream was deeply anchored in the rich culinary traditions of the Eastern Mediterranean, inspired its creation. Their shared devotion to this heritage sparked a vision unique in its scope – to meld...Read More

How to protect your brand in a competitive market? Hey there, brand builders and business bosses! Today, we’re diving into the essential strategies for protecting your brand in a competitive market through trademarks. In the fast-paced world of business, establishing and safeguarding your brand is more crucial than ever. Let’s explore the steps you need...Read More

Your Trademark: The Hidden Asset Boosting Business Value When you think of business assets, you may be thinking in terms of cash, accounts receivables, inventory, equipment, and PPE (property, plant, and equipment). If you have not considered your brand as an asset, it is time to change your mindset. A trademark is a valuable asset...Read More

Hey there, brand builders and business bosses! Today, we’re diving into the wild world of trademarks. Now, I know what you’re thinking – “But Jess, trademarks sound about as exciting as watching grass grow.” Well, buckle up, because I’m about to make this topic more entertaining than a Netflix binge-watch. What is a trademark? First things...Read More

Hey there, fellow readers! As May unfolds its vibrant hues and warmer days, there’s a quieter, yet profoundly impactful event that deserves our attention: Lupus Awareness Month. As the Marketing Assistant here at Portalatin Law Firm, I’ve taken it upon myself to delve into the depths of this often-misunderstood condition and shed light on its...Read More