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What is Corporate Branding?
Corporate branding is the process of creating a unified identity that represents a company’s mission, values, and reputation. It goes beyond logos or slogans to encompass how a business communicates with its audience and the experiences it delivers. A strong corporate brand establishes trust, builds loyalty, and differentiates a company in its market. Successful corporate...
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Lease Agreements and Contracts
A lease contract is a legally binding agreement where a lessor grants a lessee the right to use property or an asset for a specified period in exchange for payment. This document governs the relationship and responsibilities of both parties. Lease terms outline aspects such as duration, payment amounts, permissible uses, and renewal or termination...
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20 Types of Contracts you Need to Know
A contract is a legally binding agreement that establishes specific obligations between parties. Contracts are fundamental across various industries, enabling clear, enforceable commitments that safeguard business interests and ensure mutual understanding. Contracts are foundational to business operations, providing clear terms that protect both parties involved. By ensuring legally sound agreements, businesses can reduce risks, maintain...
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How to Get a Business License in Florida
In Florida, many types of businesses must hold an active license or permit to operate legally. For first-time business owners, this process may feel daunting, but it’s often simpler than it appears.  2.8 million small businesses operate in Florida, representing 99.8% of all businesses in the state according to the U.S. Small Business Administration. Whether...
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Business financing options
El financiamiento empresarial se refiere a los métodos mediante los cuales las empresas adquieren fondos para iniciar, crecer o mantener sus operaciones. Un financiamiento adecuado no solo implica obtener los fondos necesarios, sino también asegurar que los acuerdos legales que respaldan estas transacciones protejan tus intereses, cumplan con las leyes locales y se alineen con...
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What is a DBA and Why Does Your Business Need One?
Un DBA, o “Doing Business As”, permite que las empresas operen bajo un nombre diferente al de su nombre legal registrado. No es una estructura empresarial como una LLC o corporación; es más bien un alias para tu negocio. Aunque no ofrece protecciones legales ni afecta la forma en que se presentan los impuestos, permite...
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Llevar un negocio a Estados Unidos representa una gran oportunidad para inversionistas extranjeros, pero implica también una serie de decisiones estratégicas que pueden definir el éxito del proyecto. Aquí te presentamos las preguntas esenciales que te ayudarán a evaluar y planificar tu expansión en el mercado estadounidense. 1. ¿Qué tipo de estructura empresarial es la...
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Expanding a business to the United States presents a significant opportunity for foreign investors but also involves a series of strategic decisions that can determine the success of the venture. Here, we present essential questions to help you evaluate and plan your expansion in the U.S. market. What type of business structure is most suitable...
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What Can (and can’t) Be Trademarked An Essential Guide for Business Owners
A trademark protects unique brand elements like names, logos, and phrases, safeguarding your brand’s reputation and value. Knowing the trademark eligibility criteria and legal requirements can be a critical step toward growth and brand integrity.  At Portalatin, we have extensive experience in providing businesses lasting trademarks and other contracts to help your business succeed. What...
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The Ultimate Guide to Business Roles: Understanding Types, Responsibilities, and Legal Importance
Whether you’re building a new team or optimizing an existing one, clearly defining roles—from executives to operational staff—helps distribute responsibilities effectively and protects your business legally. At Portalatin Law Firm, we help our clients by working with them to take an in-depth look at their various types of business roles, their unique responsibilities, and precisely...
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